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Comparison guide

Kameleoon charges enterprise prices for the full product. Mida does not.

Kameleoon splits its platform across two tiers. The Starter plan at $495/month gives you only PBX — no code editor, no personalization, no feature management — and caps you at 50,000 tested users and roughly 10 AI experiments per month. The full Kameleoon product is Enterprise, with custom pricing. Mida has one Growth plan at $299/month on annual billing that includes everything: AI experimentation, visual and code editors, personalization, feature flags, 100,000 tested users, and five projects.

One plan. Every feature.

Mida Growth includes AI experimentation, the visual editor, the code editor, personalization, feature flagging, and unlimited MidaGX AI credits — all in one plan. Kameleoon's Starter plan is PBX only. Features like the code editor, personalization, and feature management require Kameleoon Enterprise.

Unlimited AI at a lower price

Kameleoon Starter gives you 30 AI credits per month — roughly 10 experiments. Mida Growth gives you unlimited MidaGX AI credits. At $299/month annually, Mida costs less and removes the experiment ceiling entirely.

Double the traffic, permanent free tier

Kameleoon Starter covers 50,000 monthly tested users. Mida Growth covers 100,000. And Mida's free Sandbox plan is permanently free at 100,000 MTU — Kameleoon's free option is a 30-day trial only.

The honest question when evaluating Kameleoon

The Kameleoon Starter plan is a PBX product, not the full experimentation suite. Before comparing prices, confirm which Kameleoon tier actually covers what your team needs.

  1. Check which Kameleoon features you actually needIf your team needs a code editor, personalization campaigns, or feature flags, Kameleoon Starter does not include them. Those features require Kameleoon Enterprise at custom pricing. Mida Growth includes all of them.
  2. Calculate the true per-traffic costKameleoon Starter covers 50,000 MTU. If your site tests more than that, the price doubles to $990/month — still without the full feature set. Mida Growth covers 100,000 MTU for $299/month with everything included.
  3. Test the AI workflow on both toolsBoth MidaGX and Kameleoon PBX generate variants from prompts and support Figma import. Evaluate on output quality and how much refinement is needed — not just which tool launched the AI feature first.

What is missing from Kameleoon Starter that Mida Growth includes?

Kameleoon Starter is a PBX-only plan. It does not include the JavaScript and CSS code editor, advanced personalization, feature management and rollout, or mobile app testing. Mida Growth includes AI experimentation, visual editing, code editing, personalization, and feature flagging in one plan.

Does Mida have the same AI experiment workflow as Kameleoon's PBX?

Yes. MidaGX lets you describe a change in plain language, upload a screenshot, or import a Figma design, and AI generates a live variant on your website. The workflow is comparable to Kameleoon's PBX. The difference is that Mida includes unlimited AI usage on paid plans rather than metering it with monthly credits.

What happens when Kameleoon's AI credits run out?

Kameleoon's base Starter tier includes 30 credits. At an average of 3 credits per experiment, that supports roughly 10 AI-generated tests per month. Once exhausted, you wait for the next cycle or upgrade to a higher credit tier. Mida has no equivalent cap on paid plans.

Does Mida offer a free plan?

Yes. Mida's Sandbox plan is permanently free with 100,000 monthly tested users. Kameleoon's free option is a 30-day trial with limited credits. There is no ongoing free tier after the trial.

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Mida vs Kameleoon — side by side

Kameleoon Starter is a PBX-only plan. The full product is Enterprise.

Kameleoon

Plan

Growth

Starter (PBX only)

Monthly Tested Users

100,000

50,000 per plan

Pricing (at 100K MTU)

$299/month
billed annually

$990/month
2 × $495 Starter plans

AI Experiment Credits

Unlimited (MidaGX)

~10/month
30 credits ÷ 3 per experiment

Free Plan

✅ Permanent (100K MTU)

❌ 30-day trial only

Projects Included

5

1 per Starter plan

Web A/B Testing

AI Experiment Builder (Prompt-to-Variant)

✅ MidaGX — unlimited

✅ PBX — credit-capped

Figma Design Import

Visual Editor

❌ Enterprise only

JS / CSS Code Editor

❌ Enterprise only

Web Personalization

❌ Enterprise only

Feature Flags & Rollouts

❌ Enterprise only

URL Redirect Testing

Cross-domain Testing

Forever free up to 100,000 visitors

Everything included. No upgrade required.

Mida Growth gives your team the visual editor, code editor, AI experimentation, personalization, and feature flags in one plan. You do not need to contact sales to unlock features your competitors include as standard.

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Unlimited MidaGX AI credits on all paid plans

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Visual editor, code editor, and AI workflow in one tool

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Personalization and feature flags included — not gated behind Enterprise

Visual editor for A/B tests
Mida lightweight A/B testing script performance

A lightweight script that does not slow your site

Mida's testing script is 15KB compressed — at least 10× smaller than most A/B testing platforms. It loads instantly without affecting page speed or Core Web Vitals.

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15KB compressed — ridiculously small

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No impact on SEO ranking or Core Web Vitals

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Loads in ~20ms on any website

Why teams switch to Mida

Frequently asked questions

What is missing from Kameleoon Starter that Mida Growth includes?

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Kameleoon Starter is a PBX-only plan. It does not include the JavaScript and CSS code editor, advanced personalization, feature management and rollout, or mobile app testing. Mida Growth includes AI experimentation, visual editing, code editing, personalization, and feature flagging in one plan at $399/month (or $299/month billed annually).

Does Mida have the same AI experiment workflow as Kameleoon's PBX?

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Yes. MidaGX lets you describe a change in plain language, upload a screenshot, or import a Figma design, and AI generates a live variant on your website. The workflow is comparable to Kameleoon's PBX. The key difference is that Mida includes unlimited AI usage on paid plans rather than metering it with monthly credits. Learn more about MidaGX.

What happens when Kameleoon's AI credits run out?

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Kameleoon's base Starter tier includes 30 credits per month. At an average of 3 credits per experiment, that supports roughly 10 AI-generated tests before the credits are exhausted. Once used up, you either wait for the next billing cycle or upgrade to a higher credit tier at additional cost. Mida has no equivalent cap on paid plans.

Does Mida offer a free plan?

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Yes. Mida's Sandbox plan is permanently free with 100,000 monthly tested users. Kameleoon's free option is a 30-day trial with limited credits. There is no ongoing free tier after the trial ends.

What is Monthly Tested Users (MTU)?

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Tested users are individuals who visit your website and are included in any of the A/B tests you're conducting. Mida counts an MTU when a unique visitor interacts with at least one active experiment within a billing month. See our visual guide to Monthly Tested Users (MTU).

How does Mida affect my site speed?

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Mida is designed to have minimal impact on your site speed. Our script is 15KB compressed — typically much smaller and faster than most competitors. You can see a detailed comparison in our A/B testing tool speed and script size benchmark.

Do I need to pay separately for personalization and feature flags?

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No. Personalization, feature flags, and live deployment are all covered within the Mida Growth plan. Pricing is purely usage-based (MTU) with all features included — no per-feature upsells.

Can Mida run on my website (Webflow / Wix / Framer / Shopify)?

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Yes. Mida works with almost all websites that allow custom HTML injection — including Shopify, WordPress, Webflow, Wix, Framer, and ClickFunnels.

All features. One plan. No credit clock.

Unlimited AI experiments, visual editor, code editor, personalization, and feature flags — all in Mida Growth at $299/month annually.

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