Howuku Optimize Rebranded To Mida.so

Marc D.

Robust CRO Tool with Stellar Support and Reports

I've used Mida for CRO work across multiple agency clients for over 2.5 years — and it consistently delivers. The UI is clean, the script is lightweight, and I can bring my own JavaScript and CSS when I need full control. RPV reports and shareable URLs make client conversations easy. The team keeps shipping improvements without losing focus on the core product, and when you need help, there's always a real person available.

May 18, 2026

Nick V.

Gets the job done

Still love it. Switched from VWO after they moved to a paid-only model — Mida works as advertised and the free tier has all the features I need to run real tests on a small site.

May 6, 2026

Miro K.

10/10 Simple, Easy and Fast A/B testing tool.

10/10 Simple, Easy and Fast A/B testing tool. + the support is super fast and nice!

Nov 26, 2024

Derrick K.

Easy to use, affordable a/b testing tool

It's really simple to use and set up, and support was very responsive and helpful any time there were issues. Also love the affordability.

Oct 20, 2024

Hardik D.

Only Product that let’s you A/B test your website with Ease

My overall experience with Mida is overwhelmingly positive. It lets us A/B test our websites' copy and a whole bunch of other things without slowing down the website.

Oct 5, 2024

Lincoln T.

The best A/B testing software - with a GENEROUS free plan

It was super easy to use and let's me run A/B tests on any of my client websites easily.

Sep 5, 2024

Sam S.

Mida.so - Midas touch for Conversions

Very lightweight and generous Free plan makes it a no brainer.

Aug 25, 2024

Verified Reviewer

A great GDPR-friendly option

Mida allows you to A/B test without pre-loading cookies and using expensive, server-side options. This was the biggest sell for us when we discovered Mida when they were exhibiting at a trade show. It's easy to set up, and works around cookies without invalidating experiments.

Jul 17, 2024

Michael B.

Mida's a Good Solution for CRO

Generally speaking a pretty good experience, but becomes challenging with custom websites, or things not natively supported in Mida. The workflow, setting up tests and most elements for businesses on shopify were easy to understand and set up. The pixel is relatively light and the application functions well with few hiccups we've encountered once things are set up correctly.

Jun 17, 2024

Conor D.

Great Product - Easy to Use

It's easy to set up and use. Friendly UI/UX and has all of the tools and capabilities you would want in an A/B testing platform.

May 20, 2024

Jennifer C.

Best AB testing tool ever

Amazing. Best AB testing tool ever! Super glad I found them - Easy to use - Responsive support team - Easily track conversions and goals Not a lot of cons - every concern was addressed by the support team

Feb 13, 2024

Fra R.

Great option for A/B testing

Mida is a great tool. If you're looking to optimize your page, I highly recommend it. It's far easier to use than our previous tool—you can start your first test within minutes of logging in, saving us valuable time.

Dec 10, 2023

Russ P.

Easy to Use, Feature-Rich Platform with AI and Amazing Support

Easy to use and has a ton of great features, including AI, different statistical models, flicker control, both visual and code editors. They also have amazing support. They are a bit delayed, but instant responses with AI

May 18, 2026

Hoony Youn

We've been running tests on Mida for several months now, and the team has been incredibly responsive — they've genuinely taken our feedback on board and made meaningful improvements along the way.

May 9, 2026

Daniel G.

Exceptional A/B testing software. Highly recommend

Exceptional. Best tool available and affordable pricing. There is not a single thing I can fault. It's been game changing for our CRO and marketing operations generally.

Dec 22, 2025

shubh a.

Probably the best starter A/B testing tool for framer I know

good - its simple, has a generous free plan for up to 100k users and takes like 5 minutes to set up and run. the most simple integration for A/B testing on framer - exactly what i care abput.

Oct 21, 2024

Heverson S.

Good for marketing

Mida is a great sucessor for Google Optimize.

Oct 6, 2024

Eric T.

Enjoying it so far, hoping that it can be a permanent replacement for Google Optimize. Easy to add to site, free offering, user friendly UI.

Sep 16, 2024

Jordan S.

My New Favorite A/B Testing Platform

My experience with Mida has been great! The platform is lightweight, integrates seamlessly with GA4, and has given me insights I wouldnt have had otherwise. I liked Mida's intuitive visual editor. It made setting up A/B tests incredibly easy, and allowed me to experiment without developer assistance.

Aug 27, 2024

Tomas C.

The Best A/B Testing Tool

After Google Optimize was sunset, we tried VWO, AB Tasty, PostHog, and Plerdy, but none fully met our needs—they were either too complex, too costly, or lacked key features. Mida is different. It's easy to use, quick to set up, and provides all the reporting we need for fast decision-making. We’ve had no issues with it.

Aug 18, 2024

Jack A.

Great tool! Very nice.

It's been excellent so far, nice UI and code customization options.

Jun 18, 2024

Daniel M.

Easy to set up, easy to use

The ease of implementation is a crucial factor in the adoption of any AB testing tool. Mida's standout feature is its seamless integration with GTM, bypassing the need for complex CMS integrations. This not only simplifies the process but also democratizes the ability to configure tests, making it accessible to various team members regardless of their technical expertise. Furthermore, the lightweight nature of the Mida Script is commendable.

Jun 11, 2024

Daniel N.

The best Google Optimize replacement

The closest replacement for Google Optimize: - Low cost and easy to implement. - Very quick to load. - Very easy to start testing. - Can use built-in analytics or connect to GA

Apr 22, 2024

James G.

Trust The Mida Touch!

I have been extremely satisfied with the tool. I was thrilled to discover it and it improved Conversion Rate on the very first landing page I threw at it significantly. It took about an hour to feel extremely comfortable with the tool and I started seeing value as soon as I launched my first experiment.

Dec 13, 2023

Jack N.

Super customizable, amazing team helping me achieve what I wanted to

I started using it a few months ago after meeting the founding team at an event. I was super impressed as soon as I discovered it and tried it out. I had very specific use cases for my tests that I wasn't able to achieve with vwo. I was able to do this through MIDA, so I'm very happy.

Jun 3, 2026

Santiago F.

Empirical Marketing made easy: Flawless execution and integration

My overall experience has been exceptionally positive. Mida has successfully bridged the gap between strategic hypotheses and rapid execution. By reducing our dependency on development queues, it has accelerated our testing velocity and allowed us to make strictly evidence-based marketing decisions. It is a highly efficient, high-ROI platform for any data-driven team.

May 27, 2026

Davide M.

Smooth Experience for A/B Testing

Overall, my experience with Mida was positive. It made A/B testing more accessible and easier to manage, especially thanks to the intuitive interface and quick setup process. Even though I didn't use every advanced feature, the platform felt reliable and user-friendly.

May 15, 2026

Dom C.

Great tool, outstanding support.

I am writing this review because Mida has stood out as one of the best customer service experiences I have had. In a world where we are pushed to AI chatbots that link to help articles, Mida stands out by offering person-to-person solutions quickly, effectively, and impressively. Not only is the tool one of the best I have used, but when I get stuck, their team is an email away with STRONG support.

Jul 2, 2025

Anthony B.

Perfect replacement to Google Optimize

I have been looking for a replacement to the now defunct Google Optimize for a long time. I found that most alternatives were too pricey, or bloated with features I have no use for. Mida.so is brilliant at A/B testing websites, its simple and intuitive to get going with. The speed once the code is plugged in is blistering. And the reports it gives you are easy to understand. If you are looking for an alternative to Google Optimize, your search is over.

Oct 14, 2024

Ash S.

Good Starter for A/B Testing

The simplicity of the platform is on-point. The No-BS design really takes the complexity out of A/B testing

Sep 10, 2024

Dean P

@thedeancorp

Really quite simple to use and didn't affect my site speed. I tried the free account for a while, then bought into it because it worked so well.

Aug 26, 2024

Ignacio S.

My experience using Mida for the first 10 days

Good, been trying it out for 10 days or so, and performing an experiment. So far so good. Ease of use, easy to integrate, visual editor.

Aug 20, 2024

Sophie Antonia H.

Good site for easy AB testing.

I liked the ease of use and that there are a lot of tutorials.

Jun 26, 2024

Thaymisan C.

Easy to use!

The ease of use, how the user experience feels very natural and intuitive. The visual editor is the best part of Mida! Makes everything easy. Mida has been a great surprise for us!

Jun 12, 2024

Elizabeth R.

Great Google Optimize Alternative

Was looking for a Google Optimize replacement with WYSIWYG editor for A/B tests, Mida has exceeded my expectations so far! Was so hard to find the product, only found on my 3rd pass of searching for alternatives

May 21, 2024

Finn G.

Excellent Google Optimize Alternative

Mida was super easy to setup on our client Shopify sites, and within no time at all we had tests up and running to validate the setup with data flowing through. The hypothesis creation is helpful for internally tracking experimentation and it was fairly straightforward to implement additional custom events such as Add to cart. Plus the super lightweight script means very fast test load times for the least bias.

Dec 20, 2023