Turning JOOR's ERP logo wall into the most direct path to a demo

Hypothesis: Surfacing an interactive ERP compatibility lookup directly on the page will reduce the friction prospects face at the most critical evaluation point, giving them an immediate answer to their top pre-demo question and creating a shorter, more confident path to requesting a demo.

Brand of the Week

JOOR is the world's leading B2B wholesale platform for the fashion industry, connecting over 14,000 brands across 53 categories with more than 700,000 global retail buyers. Since its founding in New York, the platform has powered over $100 billion in wholesale transactions, serving brands ranging from LVMH and Loewe to Dr. Martens and Kate Spade, alongside retailers like Selfridges, Dover Street Market, and Harvey Nichols.

At the core of JOOR's value proposition is connectivity — not just between brands and buyers, but between JOOR and the business systems its customers already rely on. The platform integrates with over 100 ERP, PLM, and POS systems including Shopify, NetSuite, SAP, and Zedonk, allowing wholesale teams to manage orders, payments, and inventory without leaving their existing workflows. That integration capability is one of the most cited reasons customers choose JOOR over alternatives.

Which is exactly why what we found on their website stood out.

The challenge

We took a peek at JOOR's website, and one section caught our attention.

ERP compatibility is a top purchase consideration — but the page doesn't answer it. According to JOOR's own customer reviews, ERP compatibility is the number one thing prospects want to confirm before they request a demo. Before a wholesale team commits to a platform that touches their entire order management workflow, they need to know it connects to the system they already run on. It's a prerequisite question, not a nice-to-have.

The current page presents the integrations passively. JOOR's website includes a dedicated section on ERP integrations, showing a logo wall of supported systems — Shopify, NetSuite, SAP, QuickBooks, Zedonk, and others. But there's no way to check whether your specific system is supported without clicking a link that takes you off the page entirely. The section says "we connect to hundreds of systems" and leaves it there. For a prospect who came to the page specifically to answer that question, the experience ends in a detour — and detours lose people.

So what would we A/B test?

Control: JOOR's current website — a static ERP logo wall with a link to a separate integrations page, and CTAs directing visitors off the page to request a demo.

Variant (built in MidaGX): One change to the ERP integrations section.

Replace the passive logo wall with an interactive lookup

Instead of a static grid of logos, the variant presents a simple input: "Does JOOR connect to your system?" — allowing prospects to search or select their ERP from a dropdown. If JOOR supports it, they get a clear confirmation on the spot. If it's not listed, they're invited to reach out or request a demo to discuss their specific setup.

Critically, both CTAs in this section route directly to the demo request form on the same page — no navigation away, no lost momentum. The prospect who just confirmed their ERP is supported is one click from booking a demo, without having to find their way back.

Our hypothesis

ERP compatibility is a prerequisite for JOOR's target buyer. A prospect who can't confirm their system is supported is unlikely to request a demo — not because they're uninterested, but because they can't yet justify the time. Answering that question immediately, on the page, removes the biggest blocker between intent and action.

We'd expect the interactive lookup to increase demo requests from the integrations section by making the path from "does this work for us?" to "let's talk" as short as possible. The strongest effect should come from prospects already researching ERP-compatible wholesale platforms — visitors who arrived with that specific question in mind and currently leave without an answer.

If we were on the JOOR team, this is the test we'd run. Not because we know it wins — but because it asks a question worth answering, and only real traffic can tell you.

The CRO principle underneath

In B2B, the biggest conversion barriers aren't about price or brand trust — they're about fit. A prospect who isn't sure your product works with their existing stack won't move forward, no matter how compelling the rest of your pitch is. The job of the website isn't just to sell the vision; it's to remove the practical objections that stand between a curious visitor and a booked demo.

JOOR already has the integrations. The compatibility is real and extensive. The opportunity here isn't to change what they offer — it's to make confirming it effortless, at the moment the prospect is already looking for the answer.

Want to run a test like this on your own site? Get started with Mida for free — no credit card required.