Union Goods

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User engagement & retention

Reducing Visual Element Overlap for Improved Scanability

Union Goods’ hero section initially layered multiple elements—hero imagery, an Instagram hook, and a slogan—into a single visual space, increasing information density and making it harder for users to quickly orient themselves. By separating these elements into clearer visual sections, the layout reduces cognitive load and improves scanability. These changes are likely intended to help users understand the brand and its offerings more easily, creating a calmer first impression and enabling smoother engagement with the page.