The page is currently extremely dense, with a hero search presented as a blank input that requires users to already know what to type, understand the correct terminology, and navigate a large, academic taxonomy on their own. This creates significant friction, particularly for first-time visitors, parents, and non-native or less confident users. Replacing the open search box with a structured intent selector would reduce this cognitive load by guiding users more clearly at the point of entry, resulting in higher engagement above the fold, improved program discovery, and an increase in downstream lead submissions.
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