VWO discontinued their Starter free plan with a 50K MTU cap. Mida gives teams 100,000 monthly tested users for free — permanently. Already paying for VWO? Show us your invoice and we'll match your remaining contract with a free Mida trial, so you migrate without downtime or double billing.
Following their acquisition by private equity firm Everstone Capital and merger with AB Tasty into a ~$500M enterprise-focused company, VWO sunset their free tier. Teams that relied on VWO's free Starter plan to evaluate the tool before paying are now left without an entry point. Mida's free Sandbox plan — 100,000 MTU, permanently free — is the most generous free plan available in the A/B testing market today, giving you twice the traffic coverage VWO's old free tier ever offered.
Private-equity firm Everstone Capital acquired majority stakes in VWO and merged competitor AB Tasty with it, creating a ~$500M enterprise experimentation company.
VWO is a proven platform. But even before the acquisition, teams often had to stack paid modules and add-ons to access the full experimentation toolkit. If you want advanced testing, targeting, personalization, support, and API access without enterprise pricing chaos, Mida is the clearer VWO alternative.
| Pricing / Add-on | VWO | Mida | Savings |
|---|---|---|---|
| Pricing for 100K tested users annually* | $574/mo* | $299/mo | $275 |
| Features comparable to Targeting Plus | $414 | Included | $414 |
| Features comparable to Support Plus | $517 | Included | $517 |
| API access / Developer Plus equivalent | $206 | Included | $206 |
| Total monthly savings | $1,412 | ||
*VWO's 100K tested-user pricing and add-on pricing are disclosed inside the VWO app and documented on Convert's VWO alternative page. Mida Growth starts at $299/mo billed annually, or $399/mo monthly.
| Pricing / Add-on | VWO | Mida | Savings |
|---|---|---|---|
| Pricing for 100K tested users annually** | $1,154/mo** | $299/mo | $855 |
| Features comparable to Targeting Plus | $414 | Included | $414 |
| Features comparable to Trigger Plus | $310 | Included | $310 |
| Features comparable to Support Plus | $517 | Included | $517 |
| API access / Developer Plus equivalent | $206 | Included | $206 |
| Total monthly savings | $2,302 | ||
**VWO's Pro-level 100K tested-user pricing and add-on pricing are disclosed inside the VWO app and documented on Convert's VWO alternative page. Mida includes targeting, triggers, API/SDK access, live chat support, personalization, and feature flags in one Growth plan at $299/mo billed annually.
If you have an active VWO subscription, Mida will give you a free trial for the exact duration of your remaining VWO contract. Migrate everything to Mida with zero downtime and zero double billing. When your VWO contract ends, simply stay on Mida. All we need is a copy of your VWO invoice as proof of your contract period.
Email your VWO invoice to hello@mida.so. Any format accepted — PDF, screenshot, forwarded email.
We'll set up your Mida account with a free trial matching your exact remaining VWO contract duration.
Run both tools in parallel. When you're confident in Mida, remove VWO. No testing gaps, no double billing.
📩 Email: hello@mida.so — Subject: "VWO Migration Offer"
Mida Growth gives mid-sized teams the experimentation features they usually compare against VWO Growth and VWO Pro — without the add-on stack.
VWO's pricing requires you to stack separate paid modules — Targeting Plus, Support Plus, Trigger Plus, Developer Plus — just to get the features every serious A/B testing program needs. Mida includes all of it in one plan. One price. Everything included. No reading the fine print to figure out what you're missing.
Advanced targeting, personalization, and feature flags included
Each visitor counted once — no MTU inflation across modules
Legacy pricing honored — your plan price never changes
VWO's script runs at ~200KB on your pages. Mida's is 15KB compressed. That difference shows up directly in your Core Web Vitals scores, Google Ads Quality Score, and overall site conversion rate. Switching from VWO to Mida means your A/B testing program stops being a tax on your site performance.
15KB compressed — fastest A/B testing script available
Loads in ~20ms — imperceptible to visitors
Protects LCP, CLS, and FID scores vs heavy VWO payload
Santiago F.
Empirical Marketing made easy: Flawless execution and integration
My overall experience has been exceptionally positive. Mida has successfully bridged the gap between strategic hypotheses and rapid execution. By reducing our dependency on development queues, it has accelerated our testing velocity and allowed us to make strictly evidence-based marketing decisions. It is a highly efficient, high-ROI platform for any data-driven team.
May 27, 2026
Davide M.
Smooth Experience for A/B Testing
Overall, my experience with Mida was positive. It made A/B testing more accessible and easier to manage, especially thanks to the intuitive interface and quick setup process. Even though I didn't use every advanced feature, the platform felt reliable and user-friendly.
May 15, 2026
Dom C.
Great tool, outstanding support.
I am writing this review because Mida has stood out as one of the best customer service experiences I have had. In a world where we are pushed to AI chatbots that link to help articles, Mida stands out by offering person-to-person solutions quickly, effectively, and impressively. Not only is the tool one of the best I have used, but when I get stuck, their team is an email away with STRONG support.
Jul 2, 2025
Anthony B.
Perfect replacement to Google Optimize
I have been looking for a replacement to the now defunct Google Optimize for a long time. I found that most alternatives were too pricey, or bloated with features I have no use for. Mida.so is brilliant at A/B testing websites, its simple and intuitive to get going with. The speed once the code is plugged in is blistering. And the reports it gives you are easy to understand. If you are looking for an alternative to Google Optimize, your search is over.
Oct 14, 2024
Ash S.
Good Starter for A/B Testing
The simplicity of the platform is on-point. The No-BS design really takes the complexity out of A/B testing
Sep 10, 2024
Dean P
@thedeancorp
Really quite simple to use and didn't affect my site speed. I tried the free account for a while, then bought into it because it worked so well.
Aug 26, 2024
Ignacio S.
My experience using Mida for the first 10 days
Good, been trying it out for 10 days or so, and performing an experiment. So far so good. Ease of use, easy to integrate, visual editor.
Aug 20, 2024
Sophie Antonia H.
Good site for easy AB testing.
I liked the ease of use and that there are a lot of tutorials.
Jun 26, 2024
Thaymisan C.
Easy to use!
The ease of use, how the user experience feels very natural and intuitive. The visual editor is the best part of Mida! Makes everything easy. Mida has been a great surprise for us!
Jun 12, 2024
Elizabeth R.
Great Google Optimize Alternative
Was looking for a Google Optimize replacement with WYSIWYG editor for A/B tests, Mida has exceeded my expectations so far! Was so hard to find the product, only found on my 3rd pass of searching for alternatives
May 21, 2024
Finn G.
Excellent Google Optimize Alternative
Mida was super easy to setup on our client Shopify sites, and within no time at all we had tests up and running to validate the setup with data flowing through. The hypothesis creation is helpful for internally tracking experimentation and it was fairly straightforward to implement additional custom events such as Add to cart. Plus the super lightweight script means very fast test load times for the least bias.
Dec 20, 2023
Marc D.
Robust CRO Tool with Stellar Support and Reports
I've used Mida for CRO work across multiple agency clients for over 2.5 years — and it consistently delivers. The UI is clean, the script is lightweight, and I can bring my own JavaScript and CSS when I need full control. RPV reports and shareable URLs make client conversations easy. The team keeps shipping improvements without losing focus on the core product, and when you need help, there's always a real person available.
May 18, 2026
Hoony Youn
We've been running tests on Mida for several months now, and the team has been incredibly responsive — they've genuinely taken our feedback on board and made meaningful improvements along the way.
May 9, 2026
Daniel G.
Exceptional A/B testing software. Highly recommend
Exceptional. Best tool available and affordable pricing. There is not a single thing I can fault. It's been game changing for our CRO and marketing operations generally.
Dec 22, 2025
shubh a.
Probably the best starter A/B testing tool for framer I know
good - its simple, has a generous free plan for up to 100k users and takes like 5 minutes to set up and run. the most simple integration for A/B testing on framer - exactly what i care abput.
Oct 21, 2024
Heverson S.
Good for marketing
Mida is a great sucessor for Google Optimize.
Oct 6, 2024
Eric T.
Enjoying it so far, hoping that it can be a permanent replacement for Google Optimize. Easy to add to site, free offering, user friendly UI.
Sep 16, 2024
Jordan S.
My New Favorite A/B Testing Platform
My experience with Mida has been great! The platform is lightweight, integrates seamlessly with GA4, and has given me insights I wouldnt have had otherwise. I liked Mida's intuitive visual editor. It made setting up A/B tests incredibly easy, and allowed me to experiment without developer assistance.
Aug 27, 2024
Tomas C.
The Best A/B Testing Tool
After Google Optimize was sunset, we tried VWO, AB Tasty, PostHog, and Plerdy, but none fully met our needs—they were either too complex, too costly, or lacked key features. Mida is different. It's easy to use, quick to set up, and provides all the reporting we need for fast decision-making. We’ve had no issues with it.
Aug 18, 2024
Jack A.
Great tool! Very nice.
It's been excellent so far, nice UI and code customization options.
Jun 18, 2024
Daniel M.
Easy to set up, easy to use
The ease of implementation is a crucial factor in the adoption of any AB testing tool. Mida's standout feature is its seamless integration with GTM, bypassing the need for complex CMS integrations. This not only simplifies the process but also democratizes the ability to configure tests, making it accessible to various team members regardless of their technical expertise. Furthermore, the lightweight nature of the Mida Script is commendable.
Jun 11, 2024
Daniel N.
The best Google Optimize replacement
The closest replacement for Google Optimize: - Low cost and easy to implement. - Very quick to load. - Very easy to start testing. - Can use built-in analytics or connect to GA
Apr 22, 2024
James G.
Trust The Mida Touch!
I have been extremely satisfied with the tool. I was thrilled to discover it and it improved Conversion Rate on the very first landing page I threw at it significantly. It took about an hour to feel extremely comfortable with the tool and I started seeing value as soon as I launched my first experiment.
Dec 13, 2023
Daan D.
Running experiments without the engineering bottleneck
Solid tool. We got value out of it faster than expected and I'd point other teams at our stage toward it without hesitation.
Jun 5, 2026
Jack N.
Super customizable, amazing team helping me achieve what I wanted to
I started using it a few months ago after meeting the founding team at an event. I was super impressed as soon as I discovered it and tried it out. I had very specific use cases for my tests that I wasn't able to achieve with vwo. I was able to do this through MIDA, so I'm very happy.
Jun 3, 2026
Russ P.
Easy to Use, Feature-Rich Platform with AI and Amazing Support
Easy to use and has a ton of great features, including AI, different statistical models, flicker control, both visual and code editors. They also have amazing support. They are a bit delayed, but instant responses with AI
May 18, 2026
Nick V.
Gets the job done
Still love it. Switched from VWO after they moved to a paid-only model — Mida works as advertised and the free tier has all the features I need to run real tests on a small site.
May 6, 2026
Miro K.
10/10 Simple, Easy and Fast A/B testing tool.
10/10 Simple, Easy and Fast A/B testing tool. + the support is super fast and nice!
Nov 26, 2024
Derrick K.
Easy to use, affordable a/b testing tool
It's really simple to use and set up, and support was very responsive and helpful any time there were issues. Also love the affordability.
Oct 20, 2024
Hardik D.
Only Product that let’s you A/B test your website with Ease
My overall experience with Mida is overwhelmingly positive. It lets us A/B test our websites' copy and a whole bunch of other things without slowing down the website.
Oct 5, 2024
Lincoln T.
The best A/B testing software - with a GENEROUS free plan
It was super easy to use and let's me run A/B tests on any of my client websites easily.
Sep 5, 2024
Sam S.
Mida.so - Midas touch for Conversions
Very lightweight and generous Free plan makes it a no brainer.
Aug 25, 2024
Verified Reviewer
A great GDPR-friendly option
Mida allows you to A/B test without pre-loading cookies and using expensive, server-side options. This was the biggest sell for us when we discovered Mida when they were exhibiting at a trade show. It's easy to set up, and works around cookies without invalidating experiments.
Jul 17, 2024
Michael B.
Mida's a Good Solution for CRO
Generally speaking a pretty good experience, but becomes challenging with custom websites, or things not natively supported in Mida. The workflow, setting up tests and most elements for businesses on shopify were easy to understand and set up. The pixel is relatively light and the application functions well with few hiccups we've encountered once things are set up correctly.
Jun 17, 2024
Conor D.
Great Product - Easy to Use
It's easy to set up and use. Friendly UI/UX and has all of the tools and capabilities you would want in an A/B testing platform.
May 20, 2024
Jennifer C.
Best AB testing tool ever
Amazing. Best AB testing tool ever! Super glad I found them - Easy to use - Responsive support team - Easily track conversions and goals Not a lot of cons - every concern was addressed by the support team
Feb 13, 2024
Fra R.
Great option for A/B testing
Mida is a great tool. If you're looking to optimize your page, I highly recommend it. It's far easier to use than our previous tool—you can start your first test within minutes of logging in, saving us valuable time.
Dec 10, 2023
No. VWO discontinued their free Starter plan, which previously allowed up to 50,000 monthly tested users at no cost. Following their acquisition by private equity firm Everstone Capital and merger with AB Tasty, VWO shifted entirely to enterprise and paid-only offerings. There is no longer any self-serve free tier available from VWO.
Mida offers the most generous free plan in the A/B testing market — 100,000 monthly tested users (MTU), permanently free, with full features including A/B testing, visual editor, AI variant generation, personalization, and feature flags. That is 2× more than VWO's discontinued free tier ever offered, and it never expires. No credit card required to start.
Yes. Mida offers a free trial matching the remaining duration of your active VWO contract. Email hello@mida.so with your VWO invoice, and we will activate a Mida account for the exact remaining period — so you can migrate everything without downtime or double billing. When your VWO contract ends, you simply continue with Mida.
VWO no longer publishes transparent pricing — you must contact their sales team. Published estimates for 100K tested users typically start around $646/month billed annually for the base plan alone, not including separate add-on modules for advanced targeting, personalization, or enhanced support. Mida's Growth plan starts at $299/month (billed annually) with all features included. Mida's free Sandbox plan covers 100K MTU at $0 forever.
In 2023, private equity firm Everstone Capital acquired a majority stake in VWO and merged it with AB Tasty, creating a combined enterprise platform valued at approximately $500M. This PE-driven consolidation shifted VWO's focus entirely toward enterprise customers and away from self-serve or free-tier users. The result: the free Starter plan was discontinued, and pricing moved to a contact-sales model without public rates.
Most teams complete the core migration — installing Mida's snippet, recreating active experiments, and configuring goal tracking — within 1 to 3 business days. Mida's 15KB script installs significantly faster than VWO's heavier implementation. We provide free migration support; contact us after signing up and we will walk you through the process.
Mida counts each unique visitor once per month, regardless of how many experiments they are in. VWO, due to its modular structure, can count the same visitor multiple times if they appear in experiments across different VWO products. In practice, your Mida MTU usage is often lower than equivalent VWO usage because there is no double counting across features. See how Mida counts Monthly Tested Users (MTU).
Mida's Sandbox plan is genuinely free — no trial period, no credit card, no expiry date. You can run live A/B tests, use the visual editor, and get up to 100,000 tested visitors per month at $0, indefinitely. It is not a time-limited evaluation. When you outgrow 100K MTU, you upgrade to our Growth plan. Until then, $0.
No. Mida honors legacy pricing. The base price of your plan will not change once you subscribe. We do not strip features from existing plans when we introduce new pricing tiers. Some of Mida's earliest customers still pay their original rate. Unlike the uncertainty VWO users experienced after their PE acquisition, Mida's pricing is built around long-term stability — not a platform that changes the rules after you're already committed.
VWO is a broad enterprise suite. Mida is purpose-built for fast, marketer-led website split testing and personalization. Mida's advantages over VWO for split testing are: a 15KB script that protects page speed, a visual editor marketers can use without developers, AI-generated variants from plain language prompts, full targeting and personalization included in one plan at a fraction of VWO's cost, and a free plan with 100K MTU. See our A/B testing tool benchmark for a performance comparison.
100,000 MTU free — the most generous free plan in the market. On a VWO contract? We'll match it with a free trial.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
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