VWO discontinued their Starter free plan with a 50K MTU cap. Mida gives teams 100,000 monthly tested users for free — permanently. Already paying for VWO? Show us your invoice and we'll match your remaining contract with a free Mida trial, so you migrate without downtime or double billing.
Following their acquisition by private equity firm Everstone Capital and merger with AB Tasty into a ~$500M enterprise-focused company, VWO sunset their free tier. Teams that relied on VWO's free Starter plan to evaluate the tool before paying are now left without an entry point. Mida's free Sandbox plan — 100,000 MTU, permanently free — is the most generous free plan available in the A/B testing market today, giving you twice the traffic coverage VWO's old free tier ever offered.
If you have an active VWO subscription, Mida will give you a free trial for the exact duration of your remaining VWO contract. Migrate everything to Mida with zero downtime and zero double billing. When your VWO contract ends, simply stay on Mida. All we need is a copy of your VWO invoice as proof of your contract period.
Email your VWO invoice to hello@mida.so. Any format accepted — PDF, screenshot, forwarded email.
We'll set up your Mida account with a free trial matching your exact remaining VWO contract duration.
Run both tools in parallel. When you're confident in Mida, remove VWO. No testing gaps, no double billing.
📩 Email: hello@mida.so — Subject: "VWO Migration Offer"
VWO now requires paid plans and add-ons for many capabilities. Mida keeps pricing simple: one Growth plan, all core experimentation features included.
VWO's pricing requires you to stack separate paid modules — Targeting Plus, Support Plus, Trigger Plus, Developer Plus — just to get the features every serious A/B testing program needs. Mida includes all of it in one plan. One price. Everything included. No reading the fine print to figure out what you're missing.
Advanced targeting, personalization, and feature flags included
Each visitor counted once — no MTU inflation across modules
Legacy pricing honored — your plan price never changes
VWO's script runs at ~200KB on your pages. Mida's is 15KB compressed. That difference shows up directly in your Core Web Vitals scores, Google Ads Quality Score, and overall site conversion rate. Switching from VWO to Mida means your A/B testing program stops being a tax on your site performance.
15KB compressed — fastest A/B testing script available
Loads in ~20ms — imperceptible to visitors
Protects LCP, CLS, and FID scores vs heavy VWO payload
No. VWO discontinued their free Starter plan, which previously allowed up to 50,000 monthly tested users at no cost. Following their acquisition by private equity firm Everstone Capital and merger with AB Tasty, VWO shifted entirely to enterprise and paid-only offerings. There is no longer any self-serve free tier available from VWO.
Mida offers the most generous free plan in the A/B testing market — 100,000 monthly tested users (MTU), permanently free, with full features including A/B testing, visual editor, AI variant generation, personalization, and feature flags. That is 2× more than VWO's discontinued free tier ever offered, and it never expires. No credit card required to start.
Yes. Mida offers a free trial matching the remaining duration of your active VWO contract. Email hello@mida.so with your VWO invoice, and we will activate a Mida account for the exact remaining period — so you can migrate everything without downtime or double billing. When your VWO contract ends, you simply continue with Mida.
VWO no longer publishes transparent pricing — you must contact their sales team. Published estimates for 100K tested users typically start around $646/month billed annually for the base plan alone, not including separate add-on modules for advanced targeting, personalization, or enhanced support. Mida's Growth plan starts at $299/month (billed annually) with all features included. Mida's free Sandbox plan covers 100K MTU at $0 forever.
In 2023, private equity firm Everstone Capital acquired a majority stake in VWO and merged it with AB Tasty, creating a combined enterprise platform valued at approximately $500M. This PE-driven consolidation shifted VWO's focus entirely toward enterprise customers and away from self-serve or free-tier users. The result: the free Starter plan was discontinued, and pricing moved to a contact-sales model without public rates.
Most teams complete the core migration — installing Mida's snippet, recreating active experiments, and configuring goal tracking — within 1 to 3 business days. Mida's 15KB script installs significantly faster than VWO's heavier implementation. We provide free migration support; contact us after signing up and we will walk you through the process.
Mida counts each unique visitor once per month, regardless of how many experiments they are in. VWO, due to its modular structure, can count the same visitor multiple times if they appear in experiments across different VWO products. In practice, your Mida MTU usage is often lower than equivalent VWO usage because there is no double counting across features. See how Mida counts Monthly Tested Users (MTU).
Mida's Sandbox plan is genuinely free — no trial period, no credit card, no expiry date. You can run live A/B tests, use the visual editor, and get up to 100,000 tested visitors per month at $0, indefinitely. It is not a time-limited evaluation. When you outgrow 100K MTU, you upgrade to our Growth plan. Until then, $0.
No. Mida honors legacy pricing. The base price of your plan will not change once you subscribe. We do not strip features from existing plans when we introduce new pricing tiers. Some of Mida's earliest customers still pay their original rate. Unlike the uncertainty VWO users experienced after their PE acquisition, Mida's pricing is built around long-term stability — not a platform that changes the rules after you're already committed.
VWO is a broad enterprise suite. Mida is purpose-built for fast, marketer-led website split testing and personalization. Mida's advantages over VWO for split testing are: a 15KB script that protects page speed, a visual editor marketers can use without developers, AI-generated variants from plain language prompts, full targeting and personalization included in one plan at a fraction of VWO's cost, and a free plan with 100K MTU. See our A/B testing tool benchmark for a performance comparison.
100,000 MTU free — the most generous free plan in the market. On a VWO contract? We'll match it with a free trial.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
