Start free. Pay when testing pays off.

Yes. Free runs real tests on your live site, shown to your real visitors, and a winner you find on Free is a real winner. No credit card, no trial clock.

The limits are on how much you test at once: 3 live tests per project, each an A/B test (Control plus one variant), and 60 days of report history. Goals are unlimited. Teams upgrade when they want more tests or variants running in parallel, want to serve a winner straight from Mida, or want to keep results longer. Your tests and data carry over. Why is Mida free?

Yes. Free isn't priced on traffic, so every visitor to your own websites can be in your tests.

It's meant for your own sites and real visitors. Running it across client sites or on bot traffic isn't what Free is for, and we may pause accounts that do. Managing client sites? See the Agency plan.

A unique visitor who sees at least one of your live tests or surveys in a month. Each visitor counts once, however many tests, surveys or pages they see. Visitors who never enter a test or see a survey don't count. The count resets on the 1st of every month. See how Mida counts MTU.

Yes, once. A visitor who is shown a survey counts as one tracked user that month, the same as a visitor who enters a test. Someone who sees a test and a survey, or several surveys, still counts once. Answering doesn't add anything, and visitors who are never shown a survey or a test don't count.

We'll let you know before you hit it so you can move up a tier. Pick the tier that matches your normal month, not your best one.

Yes. 15 days, no credit card. Start your trial.

No. Every feature is in Paid, and AI is unlimited with no token charges. You only pay for tracked users. Free includes 30 AI credits a month.

One workspace with its own tracking snippet. It doesn't limit how many tests you run.

A project isn't one per domain. Put the same snippet on your main site, your shop and your app, even on different domains, and they all sit in one project with visitors tracked across them. Use another project only when you want a site reported completely on its own, like a separate brand. Free includes 1 project and Paid includes 5.

When you test more than 500K users a month, need SSO, an SLA or a security review, or want a dedicated team running tests with you. Talk to sales.