Start free. Pay when testing pays off.

No per-seat fees. No feature add-ons.

Free

Real tests on your live site.

$0forever

Test on all your traffic

  • A/B and split URL tests
  • Visual and code editor
  • AI agent that sets up tests for you
  • 2 live tests at a time
  • 60 days of reports
  • AI chat or email support only
Start for free No credit card

Paid

No limits. Every feature.

$224/month

  • Full access to all features
  • Unlimited live tests
  • Unlimited report history
  • Unlimited AI usage, no token charges
  • Advanced targeting & saved segments
  • Live chat support
Start 15-day free trial Billed annually. No credit card.

500K+ tested users a month? Enterprise adds a dedicated team, SLA and SSO.

See Enterprise →
Enterprise

A team behind your testing, not just a tool.

Everything in Paid, for 500K+ tested users a month.

  • Volume pricing

    Priced for 500K+ tested users.

  • Dedicated team

    Account manager, developer and CRO strategist.

  • Your support channel

    Slack, Teams, WhatsApp or email.

  • SLA

    Uptime and response times in writing.

  • SAML SSO

    Sign in with your identity provider.

  • Security and legal review

    DPA, questionnaires, invoicing.

Trusted by CRO teams worldwide
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Compare plans

Free has a few limits. Paid has none.

FeatureFreePaid
Usage
Monthly Tested UsersAll your traffic50K to 500K
Live tests per project2Unlimited
Variants per test2Unlimited
Goals per project2Unlimited
Projects25
Tracked events per day (pageviews never count)50,000Unlimited
Report history60 daysUnlimited
SeatsUnlimitedUnlimited
Testing
A/B testing (same URL)✓✓
Split URL testing✓✓
Multipage and cross-domain testing✓✓
Multivariate testing—✓
Server-side testing (SDKs)—✓
Multi-armed bandit—✓
Research
Customer surveys✓ with Mida badge✓
Synthetic Research10 runs total20 runs a month
Execution rules
Run on page load✓✓
Wait for an element (late-loading content)✓✓
Run on URL change (single-page apps)✓✓
Run on DOM change✓✓
Manual trigger with mida.execute()✓✓
Editor and rollout
Visual editor (no code)✓✓
HTML, CSS and JS editor✓✓
Custom traffic allocation✓✓
Campaign scheduling—✓
One-click winner rollout—✓
Personalization—✓
AI and reporting
AI usage30 credits a monthUnlimited, no token charges
AI-assisted experiment QA✓✓
Share reports without login✓✓
Download summary report—✓
Post-segmentation filtering✓✓
Saved and multi-condition segments—✓
Version historyLast 3 changesUnlimited
Targeting
Page URL (exact, contains, regex)✓✓
Device (desktop, tablet, mobile)✓✓
Browser and operating system✓✓
Browser language✓✓
Country, region and city✓✓
New vs returning visitors✓✓
Traffic source and referrer✓✓
URL parameters (UTMs)✓✓
Schedule (date and time)✓✓
Audience presets (paid, organic, social)✓✓
Cookies—✓
Custom segments—✓
Event-based targeting—✓
Google Analytics audiences—✓
Support
SupportAI chat or email support onlyLive chat

Need SSO, an SLA or a dedicated team? That's Enterprise.

Questions

Is Free really free?

Yes. Free runs real tests on your live site, shown to your real visitors, and a winner you find on Free is a real winner. No credit card, no trial clock.

The limits are on how much you test at once: 2 live tests and 2 goals per project, and 60 days of report history. Teams upgrade when they want more tests running in parallel or want to keep results longer. Your tests and data carry over. Why is Mida free?

Can I test on all my traffic on Free?

Yes. Free isn't priced on traffic, so every visitor to your own websites can be in your tests.

It's meant for your own sites and real visitors. Running it across client sites or on bot traffic isn't what Free is for, and we may pause accounts that do. Managing client sites? See the Agency plan.

What is a Monthly Tested User (MTU)?

A unique visitor who sees at least one of your live tests in a month. Each visitor counts once, however many tests or pages they see. Visitors who never enter a test don't count. The count resets on the 1st of every month. See how Mida counts MTU.

What happens if I go over my tier?

We'll let you know before you hit it so you can move up a tier. Pick the tier that matches your normal month, not your best one.

Is there a free trial of Paid?

Yes. 15 days, no credit card. Start your trial.

Do I pay extra for AI, personalization or anything else?

No. Every feature is in Paid, and AI is unlimited with no token charges. You only pay for tested users. Free includes 30 AI credits a month.

What is a project?

One workspace with its own tracking snippet, usually one per website. It doesn't limit how many tests you run. Free includes 2 projects and Paid includes 5.

When should I talk to you about Enterprise?

When you test more than 500K users a month, need SSO, an SLA or a security review, or want a dedicated team running tests with you. Talk to sales.

The A/B testing platform for people who
care about website performance

Mida is 10X faster than anything you have ever considered. Try it yourself.