No per-seat fees. No feature add-ons.
Real tests on your live site.
Test on all your traffic
No limits. Every feature.
500K+ tested users a month? Enterprise adds a dedicated team, SLA and SSO.
See Enterprise →Everything in Paid, for 500K+ tested users a month.
Priced for 500K+ tested users.
Account manager, developer and CRO strategist.
Slack, Teams, WhatsApp or email.
Uptime and response times in writing.
Sign in with your identity provider.
DPA, questionnaires, invoicing.
Free has a few limits. Paid has none.
| Feature | Free | Paid |
|---|---|---|
| Usage | ||
| Monthly Tested Users | All your traffic | 50K to 500K |
| Live tests per project | 2 | Unlimited |
| Variants per test | 2 | Unlimited |
| Goals per project | 2 | Unlimited |
| Projects | 2 | 5 |
| Tracked events per day (pageviews never count) | 50,000 | Unlimited |
| Report history | 60 days | Unlimited |
| Seats | Unlimited | Unlimited |
| Testing | ||
| A/B testing (same URL) | ✓ | ✓ |
| Split URL testing | ✓ | ✓ |
| Multipage and cross-domain testing | ✓ | ✓ |
| Multivariate testing | — | ✓ |
| Server-side testing (SDKs) | — | ✓ |
| Multi-armed bandit | — | ✓ |
| Research | ||
| Customer surveys | ✓ with Mida badge | ✓ |
| Synthetic Research | 10 runs total | 20 runs a month |
| Execution rules | ||
| Run on page load | ✓ | ✓ |
| Wait for an element (late-loading content) | ✓ | ✓ |
| Run on URL change (single-page apps) | ✓ | ✓ |
| Run on DOM change | ✓ | ✓ |
Manual trigger with mida.execute() | ✓ | ✓ |
| Editor and rollout | ||
| Visual editor (no code) | ✓ | ✓ |
| HTML, CSS and JS editor | ✓ | ✓ |
| Custom traffic allocation | ✓ | ✓ |
| Campaign scheduling | — | ✓ |
| One-click winner rollout | — | ✓ |
| Personalization | — | ✓ |
| AI and reporting | ||
| AI usage | 30 credits a month | Unlimited, no token charges |
| AI-assisted experiment QA | ✓ | ✓ |
| Share reports without login | ✓ | ✓ |
| Download summary report | — | ✓ |
| Post-segmentation filtering | ✓ | ✓ |
| Saved and multi-condition segments | — | ✓ |
| Version history | Last 3 changes | Unlimited |
| Targeting | ||
| Page URL (exact, contains, regex) | ✓ | ✓ |
| Device (desktop, tablet, mobile) | ✓ | ✓ |
| Browser and operating system | ✓ | ✓ |
| Browser language | ✓ | ✓ |
| Country, region and city | ✓ | ✓ |
| New vs returning visitors | ✓ | ✓ |
| Traffic source and referrer | ✓ | ✓ |
| URL parameters (UTMs) | ✓ | ✓ |
| Schedule (date and time) | ✓ | ✓ |
| Audience presets (paid, organic, social) | ✓ | ✓ |
| Cookies | — | ✓ |
| Custom segments | — | ✓ |
| Event-based targeting | — | ✓ |
| Google Analytics audiences | — | ✓ |
| Support | ||
| Support | AI chat or email support only | Live chat |
Need SSO, an SLA or a dedicated team? That's Enterprise.
Yes. Free runs real tests on your live site, shown to your real visitors, and a winner you find on Free is a real winner. No credit card, no trial clock.
The limits are on how much you test at once: 2 live tests and 2 goals per project, and 60 days of report history. Teams upgrade when they want more tests running in parallel or want to keep results longer. Your tests and data carry over. Why is Mida free?
Yes. Free isn't priced on traffic, so every visitor to your own websites can be in your tests.
It's meant for your own sites and real visitors. Running it across client sites or on bot traffic isn't what Free is for, and we may pause accounts that do. Managing client sites? See the Agency plan.
A unique visitor who sees at least one of your live tests in a month. Each visitor counts once, however many tests or pages they see. Visitors who never enter a test don't count. The count resets on the 1st of every month. See how Mida counts MTU.
We'll let you know before you hit it so you can move up a tier. Pick the tier that matches your normal month, not your best one.
Yes. 15 days, no credit card. Start your trial.
No. Every feature is in Paid, and AI is unlimited with no token charges. You only pay for tested users. Free includes 30 AI credits a month.
One workspace with its own tracking snippet, usually one per website. It doesn't limit how many tests you run. Free includes 2 projects and Paid includes 5.
When you test more than 500K users a month, need SSO, an SLA or a security review, or want a dedicated team running tests with you. Talk to sales.
Mida is 10X faster than anything you have ever considered. Try it yourself.
Still deciding?
A quick screen share on your actual site — no slides, no generic tour. Just your questions answered.
30 min · no commitment · no sales pressure