Usage-Based Pricing
One plan. Priced on Monthly Tested Users — unique visitors in your experiments.
100,000 MTU / month
Free Forever
Sandbox — $0
100K MTU, 2 active tests, basic features. Good for getting started.
Start for free →High Volume
Enterprise — Custom
SSO, SLA, dedicated CSM and developer support for large teams.
Talk to sales →
A full look at what each plan offers — no hidden limits.
| Sandbox | Growth | Enterprise | |
|---|---|---|---|
| Usage & Limits | |||
| Monthly Tested Users | 100K | 100K – 2M+ | Unlimited |
| Active Tests | 2 | Unlimited | Unlimited |
| Variants per Test | 2 | Unlimited | Unlimited |
| Goals per Test | 2 | Unlimited | Unlimited |
| Data Retention | 60 days | Unlimited | Unlimited |
| User Seats | Unlimited | Unlimited | Unlimited |
| Testing | |||
| A/B Testing (Same URL) | ✓ | ✓ | ✓ |
| Split URL Testing (Different URL) | ✓ | ✓ | ✓ |
| Multipage Testing | ✓ | ✓ | ✓ |
| Cross-Domain Testing | ✓ | ✓ | ✓ |
| Server-side Testing (SDK) | — | ✓ | ✓ |
| Multi-Armed Bandit (Smart Optimization) | — | ✓ | ✓ |
| Editor & Deployment | |||
| Visual Editor (no code) | ✓ | ✓ | ✓ |
| HTML / JS / CSS Code Editor | ✓ | ✓ | ✓ |
| Customized Traffic Allocation | ✓ | ✓ | ✓ |
| Campaign Scheduling | — | ✓ | ✓ |
| One-click Winner Deployment | — | ✓ | ✓ |
| Live Deployment Monitoring | — | ✓ | ✓ |
| Content Personalization | — | ✓ | ✓ |
| AI & Reporting | |||
| AI Generative Experimentation (MidaGX) | 30 credits / mo | Unlimited | Unlimited |
| AI-assisted Experiment QA | ✓ | ✓ | ✓ |
| Download Summary Report | — | ✓ | ✓ |
| Share Report (no login required) | ✓ | ✓ | ✓ |
| Post-segmentation Filtering | — | ✓ | ✓ |
| Version History | Last 3 changes | Unlimited | Unlimited |
| Targeting | |||
| Basic targeting (URL, device, browser, OS, language, time of day, traffic source, returning visitor, cookies) | ✓ | ✓ | ✓ |
| Advanced Segment Targeting | — | ✓ | ✓ |
| Event-based Targeting | — | ✓ | ✓ |
| Support & Compliance | |||
| Support | Email + AI agent | Live chat | Dedicated channels |
| SAML SSO | — | — | ✓ |
| Service Level Agreement (SLA) | — | — | ✓ |
| Dedicated CSM & Developer | — | — | ✓ |
An MTU is a unique visitor exposed to at least one active experiment in a given month. Each visitor counts once, regardless of how many tests they see. See how Mida counts MTU.
We'll notify you before you hit your limit so you can move to a higher tier. Your experiments keep running — we never cut off traffic without warning.
Yes. The Growth plan includes everything — server-side testing, personalization, AI experimentation, advanced targeting, live deployment, and more. You pay only for how much traffic you test.
Sandbox is free forever but capped: 2 active tests, 2 goals, 60-day data retention, and 30 AI credits per month. Growth removes all those limits and adds live chat support. Both plans start at 100K MTU — we don't sell anything smaller.
Mida is 10X faster than anything you have ever considered. Try it yourself.
Mida.so is a super lightweight A/B testing tool to help you experiment, analyze and implement conversion strategies in minutes.
